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Bad Ischl will be the 2024 Capital of Culture

On a journey of discovery in the “Culture-kammergut”

The European Union has been awarding the title of Capital of Culture since 1985, to ‘highlight the richness and diversity of the cultures of Europe,’ among other things. Bad Ischl in Upper Austria has secured the title for the year 2024, prevailing over numerous competitors.

The city acts as a showcase for the entire Salzkammergut. The winning concept ‘Salt and Water as DNA’ aims to impress with an open ‘Culture-Kammergut’ that goes beyond historical clichés. And the Salzkammergut certainly has enough culture to offer!

Bad Ischl impresses with numerous cultural highlights

In addition to the imperial family around Emperor Franz Joseph I and his Sisi, the former health resort also attracted artists such as Franz Grillparzer and Johann Nestroy. The operetta composer Franz Lehár most obviously left his mark on the imperial city, however.

His villa can still be viewed there in its original state. The famous Lehár Theater from 1827 is now also used as a venue and cinema.

The annual Lehár Festival also takes place in Bad Ischl in July and August. Dedicated primarily to the performance of operettas, the festival developed from the tradition of summer theatre for spa guests. Also worth seeing: the Whistler’s Day, which takes place every year on August 15th. On this day, typical instruments for the Salzkammergut are used – and without any kitsch. For example, the Seitelpfeife, the Schwegelpfeife and the Maultrommel are played.

Explore the region on two wheels

In the Salzkammergut, diligent pedalling is rewarded with beautiful lake landscapes and a multitude of sights. The icing on the cake is sweet delicacies from the various pastry shops – including the famous Zauner pastry shop in Bad Ischl.

Especially in spring and summer, cyclists can indulge their passion on various tours and discover a lot…

Ten Lakes Tour

On the Ten Lakes Tour, cyclists can, as the name suggests, discover ten beautiful lakes in the Salzkammergut. The start and finish of the cycle tour is the city of Salzburg. From there you head through Gmunden, Hallstatt and Bad Ischl towards the ten lakes. The highlights include the Silent Night town of Oberndorf as well as the Schafberg, and of course the imperial city of Bad Ischl.

Salzkammergut Rundfahrt

Finally, we would like to introduce you to a classic cycling holiday: the Salzkammergut Tour.

On the trail of living tradition, you cycle along a number of lakes in the Salzkammergut on this trip. And of course, Bad Ischl is also part of the tour programme!

Salzkammergut Based in one Hotel

If you want to spend the night in a summer residence that competes with the Kaiservilla, the Salzkammergut Based in one Hotel tour is the best choice. During the seven-day cycle tour you will spend the night in the 4-star feel-good hotel ‘Goiserer Mühle’. In addition to the exclusive wellness area, the hotel is also known for its excellent gourmet cuisine. From there you can explore a new delicacy of the Salzkammergut every day. Tip: the offer also includes the wonderful Zaunerstollen from the traditional pastry shop of the same name in Bad Ischl.

Lake Tour with charm

Active recreation, combined with experiences in nature and sights, awaits cyclists on the eight-day lake tour with charm. From Mozart’s birthplace, head towards Mondsee, Attersee and Traunsee. Then the Wolfgangsee and the Halstätter See await. You will spend the night in charming hotels selected by us. What is almost as charming? The many traditional clothing boutiques in Bad Ischl. There you can buy beautiful traditional clothing for the region – perfect for Pfeifertag!

You will see: A summer break in the Salzkammergut with a visit to the 2024 Capital of Culture will inspire you just as much as it once did for Emperor Franz Joseph I or Franz Lehár.

Christine Pölzleitner

"Bei der Planung Ihrer Radreise im Salzkammergut stehe ich Ihnen gerne zur Seite!"

Christine Pölzleitner
Travel Specialist
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